Meet the Team
JulieCEO / Founder18 Years in Automotive Industry.Julie is a seasoned professional with 18 years of experience in automotive sales, marketing, SaaS, analytics, and data science. Throughout her career, she has built and nurtured strong relationships with automotive dealers across the country, helping them leverage data-driven strategies to drive growth and profitability. Beginning her automotive journey in start-ups, Julie developed and executed sales strategies that fueled rapid expansion, leading to successful acquisitions. She later transitioned to private equity firm environments, specializing in M&A, seamless integration of acquired entities, and sales acceleration. Now she and Michelle have established Deals by Birdie, to help the consumer navigate the complex process of buying a vehicle, get their clients the best deal and remove all the time and hassle of the car buying process. Less time at the dealer, more time with your free time, that is their goal for you!
MichelleChief Negotiation Office / Founder24 Years in Automotive Industry, 8 Years in Dealerships Sales & FinanceMichelle is a seasoned automotive professional with over 24 years of experience in both retail and SaaS-based dealership solutions. She began her career in Roanoke, Virginia, selling cars for a dealer group, where she developed an in-depth understanding of dealership operations. Her commitment to honesty and exceptional service quickly made her a top performer, with the majority of her business coming from referrals. She advanced through dealership leadership roles, serving as a Finance Manager and Sales Manager before transitioning to the vendor side with Cars.com. Leveraging her firsthand dealership experience, Michelle rapidly gained the trust of dealers and excelled in sales. Her career continued to evolve as she took on senior leadership roles and had her traveling the country to thousands of dealerships in her career. Having helped thousands of consumers navigate the car-buying process, Michelle co-founded Deals by Birdie with Julie to empower buyers with expert guidance, ensuring they receive the best deals and top-tier service nationwide.
MikeConsulting / Advisor38 years in Automotive Industry, GM/VP Running and Managing Dealership GroupsMike has dedicated his entire career to the automotive industry, beginning in sales and advancing to General Manager of Barton Auto Group, where he spent 20 years leading operations and driving growth. He then joined the Larry H. Miller Group, holding three leadership positions over a decade, overseeing operations across six states. As Senior Vice President of Operations for Larry H Miller Group and Asbury Automotive, he managed 18 dealerships, optimizing performance and profitability. Recognized as a respected leader, coach, and consultant in the automotive space, Mike has built strong relationships with dealerships nationwide. His deep understanding of the car-buying process and dealership operations makes him a trusted advisor in the industry. As a key supporter of Deals by Birdie, Mike provides strategic guidance to help consumers navigate the car-buying experience with confidence, while managing the Consulting by Birdie arm of the business to educate, train and coach dealerships on providing top notch service, exceeding customer expectation, while running an efficient and profitable dealer group.
Veronika EggintonCEO Vidify27 Years in Marketing & Automotive
Thane NyoFounder and EVP Mavsign30 Years in Automotive
Pat KronebergerAutomotive Consultant29 Years in Automotive